Traditions Bank Wins New Business Using Profitability FIT^TM

Traditions Bank struggled with competitive pricing for business loans, inconsistent loan pricing, and identifying their most profitable customers. 

Download the case study to learn how PCBB's Profitability FIT helped them overcome these challenges.

“We have been a Profitability FIT client for a number of years. It is complex enough to provide valuable pricing and relationship profitability modeling, while not so complex that it becomes unusable for our sales officers.”