Customer Profitability:
Lessons Learned From Your Peers  

Effective customer profitability analysis — covering both current profitability and lifetime value — can allow institutions to be more competitive by targeting more profitable customers, cross-selling effectively to existing customers, and migrating customers to more profitable products. 

This Industry Insights paper, Customer Profitability: Lessons Learned From Your Peers, shares examples of how CFI's have used customer profitability analysis tools to achieve their goals. Discover three customer profitability strategies and five steps to help you get started at your institution.