Knowing which relationships, products, customer segments and relationship officers are profitable can help banks develop strategies to bolster strengths, increase profitability and combat any weaknesses. Profitability FIT by PCBB helps banks easily see this complete view.
“In a competitive marketplace such as Frederick County, this is a great product to drive our loan pricing. I can’t say enough about the benefits of this product. It is a great resource and tool for the commercial lending team.”
- Harry Weetenkamp Jr.
Chief Lending Officer, FCB Bank
Through this case study, understand how FCB Bank uses Profitability FIT to more effectively price loans, offer additional services and encourage loyalty.